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The word feedback can mean many things in practice. As editors, our work centers on providing thoughtful, constructive feedback to authors. As mentors, we try to provide growth-inducing feedback to stretch and mold students. And as creatives, we must actively seek regular feedback ourselves if we hope to continue to improve our craft.

If there is one thing that editors work to prevent, it is hopscotch eyes. If the reader can’t understand a sentence on a first pass and must jump back to the beginning for a second or even third try, then they are at risk of becoming frustrated or losing interest.